Christian Dior brutalist golden sparkling brooch, Made in Germany, 1970s/1980s.

“Juliana” jewelry is highly sought after by collectors for its vibrant colors, dazzling stones, and bold, eye-catching designs. Originally, these pieces were marked only with paper hang-tags, many of which have been lost over time. The same jewelry style was often labeled with other tags, such as “Gloria” and “Tara.” While commonly referred to as “Juliana style,” this jewelry was actually crafted in the 1960s by DeLizza & Elster (William DeLizza & Harold Elster) in New York City and distributed to various jewelry companies.

The term “Juliana” has come to describe a specific look and style of costume jewelry. Juliana pieces are highly collectible and their quality is very high.